Mail & Variable Data Options

What is Variable Data?

Variable Data is printed information that is unique to each individual item. For instance, if each card will have a different postage address, Variable data will be used to print the addresses on each card. Other possibile applications are personalized names or messages, raffle ticket numbers and coupon codes that are unique to every card.

How do I send Variable Data?

The most common format is an Excel spreadsheet file. For best results, be sure the address information is in separate columns such as company, contact name, street address, city, state and zip. We can also take clean tab-delimited text files, or any other delimited file that we're able to translate.

Why are printing colors limited?

Because Variable Data is over-printed on the rest of the card imprint, it's usually best to make any variable text black. Any other color(s) may be used if the background behind the text is white. Other combinations may cause unexpected results. For instance, printing blue variable text over a yellow background will cause the text to have a green-ish tint.